I’ve been forced out of blog hibernation by a sexist commercial. OK, I know that I whine about stuff like this a lot, but I refuse to apologize for being offended by the blatant degradation of women. Sorry [but not really] if that makes me a tight ass. Speaking of tight asses, that’s sort of what the commercial is about.
You’d think that I first saw this gem during an NFL game’s half-time period or whatever it’s called, but I didn’t. The truth is that I saw it while watching Tyra. I’m ashamed to say that I watch that show so let’s move on immediately.
I don’t get how Reebok is trying to convince women to buy sneakers by airing a commercial that’s made to appeal to men during a daytime television program aimed at women. Do you follow what I’m saying? Me neither. I got lost after the first few words of that sentence. I think it’s because of how outraged I am.
So I took to the internet. After having gone through Reebok’s Youtube channel, I found a commercial that’s even worse.
I guess it’s a campaign of some sort, which I’m sure will be discussed extensively by every blog ever. And that’s the point. I almost hate that I’m writing about these ads because it’s exactly what Reebok wants. Ugh.
I hope you understand that the whole, “Make your boobs jealous (with your ass)” tagline reduces women to nothing but those body parts. I mean, those parts are great and all, but focusing on them all the damn time makes women insecure and men ignorant.
Smart, mind-challenging advertising is successful when done right; it’s a shame that most companies refuse to put that kind of effort into their ads and settle for zooming in on an ass or tits.