Tag Archives: Advertising

The Next Big Ass

Big surprise, guys – there’s a contest being held on the American Apparel website to find the world’s best butt. Shocker, I know. It’s basically a Hot or Not or Rate My Poo for asses. Remember those sites? They were like the best wastes of time ever. This contest is their evolution. It was bound to happen, really.

I think you can win a photo shoot and/or a gift bag, or something like that. Granted, the asses pictured are pretty spectacular (like the one I included in this post – HOLY COW) but come on now, this is all so vain. It also plays right into American Apparel’s often-lame, sometimes-infuriating advertising tactics. Do these girls really require ass validation? Is that needed nowadays?

Maybe it’s because I’m completely insecure, shy and awkward, but I would never do this. Even if you can’t see my face. I’m just not interested. I feel no need to sexify my butt – I wear grandma underwear that you can see through my tights and I don’t give a fuck. Strangely, I’ve never had any trouble attracting guys.

I really feel like taking a photo mocking the contest but I don’t know if it would come across as a joke. I think Liz Lemon could do it. I want to be Liz Lemon’s bestie so bad.

Anyway, guys, have fun popping boners or whatever.

-Melissa

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Not Gonna Buy These Shoes

I’ve been forced out of blog hibernation by a sexist commercial. OK, I know that I whine about stuff like this a lot, but I refuse to apologize for being offended by the blatant degradation of women. Sorry [but not really] if that makes me a tight ass. Speaking of tight asses, that’s sort of what the commercial is about.

You’d think that I first saw this gem during an NFL game’s half-time period or whatever it’s called, but I didn’t. The truth is that I saw it while watching Tyra. I’m ashamed to say that I watch that show so let’s move on immediately.

I don’t get how Reebok is trying to convince women to buy sneakers by airing a commercial that’s made to appeal to men during a daytime television program aimed at women. Do you follow what I’m saying? Me neither. I got lost after the first few words of that sentence. I think it’s because of how outraged I am.

So I took to the internet. After having gone through Reebok’s Youtube channel, I found a commercial that’s even worse.

I guess it’s a campaign of some sort, which I’m sure will be discussed extensively by every blog ever. And that’s the point. I almost hate that I’m writing about these ads because it’s exactly what Reebok wants. Ugh.

I hope you understand that the whole, “Make your boobs jealous (with your ass)” tagline reduces women to nothing but those body parts. I mean, those parts are great and all, but focusing on them all the damn time makes women insecure and men ignorant.

Smart, mind-challenging advertising is successful when done right; it’s a shame that most companies refuse to put that kind of effort into their ads and settle for zooming in on an ass or tits.

-Melissa

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Sexist Ads

I’m not against ads that use sex to sell whatever useless product they’re pushing. It’s fine. I get it; sex sells. However, I totally hate ads that objectify women. There’s a huge difference between producing an advertisement that draws one’s attention by simply being sexy, and flat-out turning a woman into a commodity. The shittiest part is that for most people, it’s nearly impossible for them to distinguish between the two. Obviously, it’s especially sad for young, impressionable and still fairly uneducated girls. They risk thinking that it’s perfectly normal to grow up wanting breast implants, risque clothing, and outlandish makeup. The way ads affect their behavior is frightening.

I realize that the preceding paragraph is sort of cheese because these are things we know. We know that advertising is partly to blame for the self esteem problems girls face. We know that the way women are portrayed in the media is often unfair. We know that we’re largely desensitized to these images because we see them every day. But before you roll your eyes at me, keep one thing in mind: we accept these things. They’ve become the norm. Sometimes it’s good to remind ourselves of just what a deep-rooted problem this is.

Below the cut are ads that I personally find ridiculous. They’re laughable in way and pretty damn scary in another. Warning: some of them are NSFW-ish.

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My Beef With Budweiser

I have to rant a little bit today. I’ll keep it short and sweet. Promise.

A few mornings ago, as I was on the escalator at Lucien L’Allier metro, I noticed a big ass Bud Camp billboard with three horribly Photoshopped girls staring back at me. I cringed and moved along. That same day, as I was goinBUD CAMPg down the escalator on my way home, I noticed that the poster was staring at me again – except this time it was on the opposite wall. I now have to see these bimbos twice a day. Honestly, I’m transfixed by these ads. I just stand there staring at them, looking like a zombie, completely puzzled. The reason for my hatred is two fold. First of all, the Photoshop on this ad is just ridiculous. It doesn’t even look like a photo, just some computer rendering. The middle girl’s eyebrows look totally painted on. It’s kind of hard to tell on this picture, but if you see the life size poster you’ll know what I mean. Before I get to my second reason, let me explain the point of the ad (yes, apparently this ad has a point!), as per the Budweiser website:

A WILDLIFE EXPERIENCE IS WAITING

An epic adventure. A legendary party. A wildlife experience. And it’s all waiting for you and a friend. Look on the Bud Camp postcard found in specially marked cases of Budweiser for your PIN. Plus, you can enter as often as you like, just pick up a new PIN.

OMG, everyone! An epic adventure! A legendary party!

So basically, you get a chance to win a trip to the Bud Camp, where you’ll hang out with sexy Bud Girls. I drink beer, and I’m a girl, and I like going up north. What if I win? Where are the Bud Boys? There are none. You may remember similar contests by Coors Light, such as the Coors Light Mystery Mansion & the Coors Light Maxim Golf Party. What a crock of shit. I have no interest in partying with scantily clad beer girls. It just boggles my mind that companies are still reinforcing these sexist ideals. The message is clear, “Drink beer (or any alcohol) and get women.” Oh, okay.

I could go on and on about society and subliminal messages and sexism but I really just needed to vent. I despise that ad so much. Maybe if the Photoshop wasn’t so awful I’d be able to ignore it, but it’s in my face every day, and I just wanna draw comical mustaches on all the girls’ faces. Is that childish? Don’t judge me.

-Maria D

UPDATE: I’m not the only one who thinks this campaign is sexist!

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